BIO SPG - Consolidation of the PGS-certified organic market gardening sector in the Ouagadougou region

In West Africa, the demand for quality products is growing. But third-party certification systems are very expensive. This is why, in Burkina Faso, the National Council of Organic Farming has invested in the establishment of a label with a Participatory Guarantee System (PGS) according to the method recommended by IFOAM. However, there is still a need to match supply and demand. The demand of consumers, who have no visibility regarding the existing supply, is poorly known. Producers need to be assured of the tangible existence of a demand and better understand the PGS to get involved in the process

Contribute to food security by adopting sustainable practices in the market gardening sector in Burkina Faso

• Stimulate the urban demand for local vegetable products certified by the Burkina PGS Organic Label by consolidating the supply via local food systems to targeted urban markets
• Facilitate the adhesion of producers to the PGS Organic Label by associating it with practical marketing tools
• Raise awareness about sustainable agriculture and healthy eating

A1. Stimulation of demand for organic products in the Ouagadougou area (relations with restaurants and supermarkets, specialized organic markets)
A2. Introduction of innovative and participatory tools for synchronizing supply and demand
A3. Distribution of the PGS Bio Label to local growers
A4. Development of a communication kit to boost organic certification (intended for concerned local distribution systems’ actors)
A5. Development of a paper communication campaign aimed at the general public targeted by the existing urban offer
A6. Production of a TV / radio campaign on organic agriculture and healthy food in Burkina Faso